diff --git a/Makefile b/Makefile
index b738c82..449e9ac 100644
--- a/Makefile
+++ b/Makefile
@@ -3,9 +3,10 @@
 VERSION=0.0.1
 
 DEPS := $(wildcard *.go)
-BUILD_IMAGE := "appleboy/gopush-build:latest"
-TEST_IMAGE := "appleboy/gopush-testing:latest"
-PRODUCTION_IMAGE := "appleboy/gopush"
+BUILD_IMAGE := "gopush-build"
+TEST_IMAGE := "gopush-testing"
+PRODUCTION_IMAGE := "gopush"
+DEPLOY_ACCOUNT := "appleboy"
 
 all: build
 
@@ -25,5 +26,13 @@ docker_test:
 	@docker build --rm -t $(TEST_IMAGE) -f docker/Dockerfile.testing .
 	@docker run --rm -e ANDROID_TEST_TOKEN=$(ANDROID_TEST_TOKEN) -e ANDROID_API_KEY=$(ANDROID_API_KEY) $(TEST_IMAGE) sh -c "cd gopush && go test -v"
 
+deploy:
+ifeq ($(tag),)
+	@echo "Usage: make $@ tag=<tag>"
+	@exit 1
+endif
+	docker tag -f $(PRODUCTION_IMAGE):latest $(DEPLOY_ACCOUNT)/$(PRODUCTION_IMAGE):$(tag)
+	docker push $(DEPLOY_ACCOUNT)/$(PRODUCTION_IMAGE):$(tag)
+
 clean:
 	-rm -rf build.tar.gz gopush.tar.gz bin/*