diff --git a/Makefile b/Makefile
index 2186239..fd670c2 100644
--- a/Makefile
+++ b/Makefile
@@ -61,7 +61,7 @@ ifeq ($(tag),)
 	@echo "Usage: make $@ tag=<tag>"
 	@exit 1
 endif
-	docker tag -f $(PRODUCTION_IMAGE):latest $(DEPLOY_ACCOUNT)/$(PRODUCTION_IMAGE):$(tag)
+	docker tag $(PRODUCTION_IMAGE):latest $(DEPLOY_ACCOUNT)/$(PRODUCTION_IMAGE):$(tag)
 	docker push $(DEPLOY_ACCOUNT)/$(PRODUCTION_IMAGE):$(tag)
 
 bundle: